Cleo. Tailored Jewelry

background:

I love earrings as I feel they are a great conversation starter and say a lot about you as a person. I thought it would be fun to create a hypothetical jewelry brand that I could bring to life one day ;)

the problem:

Shopping for jewelry is so fun, however it can be so expensive for one singular piece. It’s also super frustrating having to buy from numerous vendors resulting in inconsistency in style.

unique selling proposition:

We make jewelry shopping simple, affordable, and fun. Cleo has numerous options so everything is in one shop, right hEAR.

the strategy:

Create a jewelry brand with an emphasis on the customers. They come up with unique stacks, we repost them, creating a community that encourages creative individuality.