the idea:

Dunkin’ and Nike haven’t done a collaboration in a few years and the times have changed. Let’s make a new pair of dunks, to play on Dunkin’s name, and figure out a way to give back to the basketball community.

the strategy:

Create a new pair of shoes that are current with market trends. And place Dunkin’ themed stickers on basketball backboards in underdeveloped neighborhood parks along with Nike endorsed basketballs to encourage friendly play.

projected outcome:

All shoe sales will help vamp up the underdeveloped communities, as we encourage safer play, and positive action in these communities.