dominique

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<channel>
	<title>dominique </title>
	<link>https://dominiquemerrell.com</link>
	<description>dominique </description>
	<pubDate>Mon, 24 Jul 2023 01:04:00 +0000</pubDate>
	<generator>https://dominiquemerrell.com</generator>
	<language>en</language>
	
		
	<item>
		<title>asli</title>
				
		<link>https://dominiquemerrell.com/asli-1</link>

		<pubDate>Mon, 24 Jul 2023 01:03:57 +0000</pubDate>

		<dc:creator>dominique </dc:creator>

		<guid isPermaLink="true">https://dominiquemerrell.com/asli-1</guid>

		<description>
	Asli Botanical Skincarebrand concept, social media, website


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	background:
 ASLI Botanical Skincare is a hypothetical brand that is based on black female founders who are also estheticians. Their goal is to create safe yet effective skincare that addresses skin concerns that people of color are more likely to have such as hyper-pigmentation, dark spots, and eczema.the problem: The ideal consumer doesn’t realize there are skincare products available for them. Importantly, the target market has an initial belief that black beauty needs more representation - furthermore they are struggling to find community.

	
the strategy:
Showcase real African American clients, real skin concerns, and visually display the brand based on African skin complexions for authenticity. Create a community through social media presence with interactivity.&#38;nbsp;unique selling proposition:ASLI carries strong foundational values and mission as a company to promote inclusion and activism. They have trained estheticians who crafted each formula to target diverse skin types.


Branding


	&#60;img width="19200" height="10800" width_o="19200" height_o="10800" data-src="https://freight.cargo.site/t/original/i/eb0f2a3b0b2b00bd5f57865089848d1c79b0a1ec27de29db863e597e7e790ad8/Merrell_Dominique_DigitalMarketingPresentation6.png" data-mid="185879204" border="0"  src="https://freight.cargo.site/w/1000/i/eb0f2a3b0b2b00bd5f57865089848d1c79b0a1ec27de29db863e597e7e790ad8/Merrell_Dominique_DigitalMarketingPresentation6.png" /&#62;


Social Media Campaign&#38;nbsp;Instagram, Twitter, Snapchat, Pinterest


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Web BannersMagazine, Retail


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Blogsfrom ASLI website
link to XD website prototype


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GCU 2023


</description>
		
	</item>
		
		
	<item>
		<title>cleo-jewelry</title>
				
		<link>https://dominiquemerrell.com/cleo-jewelry-1</link>

		<pubDate>Mon, 24 Jul 2023 01:03:59 +0000</pubDate>

		<dc:creator>dominique </dc:creator>

		<guid isPermaLink="true">https://dominiquemerrell.com/cleo-jewelry-1</guid>

		<description>
	Cleo. Tailored Jewelrybrand concept and social media


&#60;img width="6600" height="6600" width_o="6600" height_o="6600" data-src="https://freight.cargo.site/t/original/i/91f506367fb17f5deb38da798ef805b0d1967ba63b23c25682d3382003bc1aeb/cargosite-cleo-04.png" data-mid="185942947" border="0"  src="https://freight.cargo.site/w/1000/i/91f506367fb17f5deb38da798ef805b0d1967ba63b23c25682d3382003bc1aeb/cargosite-cleo-04.png" /&#62;
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&#60;img width="6600" height="6600" width_o="6600" height_o="6600" data-src="https://freight.cargo.site/t/original/i/d3eb6cd895c3bd27f34607ebea7b609059aae5a1729181a8fa50d30a4e957873/cargosite-cleo-03.png" data-mid="185942953" border="0"  src="https://freight.cargo.site/w/1000/i/d3eb6cd895c3bd27f34607ebea7b609059aae5a1729181a8fa50d30a4e957873/cargosite-cleo-03.png" /&#62;
 

background:I love earrings as I feel they are a great conversation starter and say a lot about you as a person. I thought it would be fun to create a hypothetical jewelry brand that I could bring to life one day ;)

the problem:Shopping for jewelry is so fun, however it can be so expensive for one singular piece. It’s also super frustrating having to buy from numerous vendors resulting in inconsistency in style. 


unique selling proposition: We make jewelry shopping simple, affordable, and fun. Cleo has numerous options so everything is in one shop, right hEAR.
the strategy: 
Create a jewelry brand with an emphasis on the customers. They come up with unique stacks, we repost them, creating a community that encourages creative individuality. 


	&#60;img width="4800" height="9400" width_o="4800" height_o="9400" data-src="https://freight.cargo.site/t/original/i/29a51beaad912d25962f9c0ab0e94baf52a375b5ad9e3fde38bca3aad1c826b7/cleo-square-ad.jpg" data-mid="185887651" border="0"  src="https://freight.cargo.site/w/1000/i/29a51beaad912d25962f9c0ab0e94baf52a375b5ad9e3fde38bca3aad1c826b7/cleo-square-ad.jpg" /&#62;
	
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all photographs were taken by me !!

GCU 2021</description>
		
	</item>
		
		
	<item>
		<title>dunkin-nike</title>
				
		<link>https://dominiquemerrell.com/dunkin-nike</link>

		<pubDate>Mon, 24 Jul 2023 01:03:58 +0000</pubDate>

		<dc:creator>dominique </dc:creator>

		<guid isPermaLink="true">https://dominiquemerrell.com/dunkin-nike</guid>

		<description>
	Dunkin X Nikecolorway, brand collaboration, community


&#60;img width="2133" height="1600" width_o="2133" height_o="1600" data-src="https://freight.cargo.site/t/original/i/95e78fdd42f98d4f508f817a2487d446b3a3f5c86781ae74e8cbaab3a571abd0/Merrell_Dominique_leftsingle.jpg" data-mid="185943791" border="0"  src="https://freight.cargo.site/w/1000/i/95e78fdd42f98d4f508f817a2487d446b3a3f5c86781ae74e8cbaab3a571abd0/Merrell_Dominique_leftsingle.jpg" /&#62;
&#60;img width="2133" height="1600" width_o="2133" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7f247a00dfce14b9987e050ceefeef656cf4699ab2188544e84aa6feedcd7f56/Merrell_Dominique_back.jpg" data-mid="185943786" border="0"  src="https://freight.cargo.site/w/1000/i/7f247a00dfce14b9987e050ceefeef656cf4699ab2188544e84aa6feedcd7f56/Merrell_Dominique_back.jpg" /&#62;
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the idea:
Dunkin’ and Nike haven’t done a collaboration in a few years and the times have changed. Let’s make a new pair of dunks, to play on Dunkin’s name, and figure out a way to give back to the basketball community.


the strategy:
Create a new pair of shoes that are current with market trends. And place Dunkin’ themed stickers on basketball backboards in underdeveloped neighborhood parks along with Nike endorsed basketballs to encourage friendly play.


projected outcome: 
All shoe sales will help vamp up the underdeveloped communities, as we encourage safer play, and positive action in these communities. 


	&#60;img width="4944" height="3300" width_o="4944" height_o="3300" data-src="https://freight.cargo.site/t/original/i/7f6f35ef780f842f925d69dca1834086c9c8f56c2d65ce89600501627162843c/hoop.jpg" data-mid="185944031" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7f6f35ef780f842f925d69dca1834086c9c8f56c2d65ce89600501627162843c/hoop.jpg" /&#62;
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GCU 2022</description>
		
	</item>
		
		
	<item>
		<title>resume</title>
				
		<link>https://dominiquemerrell.com/resume</link>

		<pubDate>Thu, 13 Jul 2023 17:32:45 +0000</pubDate>

		<dc:creator>dominique </dc:creator>

		<guid isPermaLink="true">https://dominiquemerrell.com/resume</guid>

		<description>

let’s connect, werk together and get creative!
PDF version and references available upon request.


&#60;img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/0963efc2a1b3ceb81adc4be36fb3dd11d98054e2367e5d763609a59c3e20c424/dominique-resume-website.jpg" data-mid="202892341" border="0"  src="https://freight.cargo.site/w/1000/i/0963efc2a1b3ceb81adc4be36fb3dd11d98054e2367e5d763609a59c3e20c424/dominique-resume-website.jpg" /&#62;</description>
		
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	<item>
		<title>spotify</title>
				
		<link>https://dominiquemerrell.com/spotify-1</link>

		<pubDate>Mon, 24 Jul 2023 01:03:59 +0000</pubDate>

		<dc:creator>dominique </dc:creator>

		<guid isPermaLink="true">https://dominiquemerrell.com/spotify-1</guid>

		<description>
	DNA x Spotifyart direction - internship project
all work in collaboration with copywriter intern Tristan Dodson!


	what the audience knows: 


Spotify is a pop culture staple. It’s the go-to destination for a variety of audio content. As well as a communal space to enjoy with friends.&#38;nbsp;
	what they don’t know:

Spotify offers a vast library of audiobooks. You pay for what you want, no subscriptions. The library, lives in the palm of your hand.


	the problem:
 
Gen Z isn’t reading much these days. They prefer screens over everything. They have to plan and schedule for reading.
 
	the ask: 

Develop a concept that exposes current and new listeners to Spotify audiobooks.


Everyone knows that Spotify has your favorite podcasters and musicians. 
Now, let’s add authors to the list.&#38;nbsp;

How?
&#60;img width="2830" height="1592" width_o="2830" height_o="1592" data-src="https://freight.cargo.site/t/original/i/07eab414b52fb750a3e78bb21319fa24a8e95d277939ab5b1e64b749961837d8/BLAC_Intern_2023_Project_Page_10.png" data-mid="187862575" border="0"  src="https://freight.cargo.site/w/1000/i/07eab414b52fb750a3e78bb21319fa24a8e95d277939ab5b1e64b749961837d8/BLAC_Intern_2023_Project_Page_10.png" /&#62;

	the plan:

Draw comparisons between video game stories and Spotify’s audiobook adventures to gamify them. 
We’re going to repackage audiobooks as immersive experiences.&#38;nbsp;


&#60;img width="5530" height="3111" width_o="5530" height_o="3111" data-src="https://freight.cargo.site/t/original/i/00a4e8c1d75a44edc05d0031cef442695ba86551189da5b5ddfb2d6d1e59773e/BLAC_Intern_2023_Project_Page_20.png" data-mid="187862688" border="0"  src="https://freight.cargo.site/w/1000/i/00a4e8c1d75a44edc05d0031cef442695ba86551189da5b5ddfb2d6d1e59773e/BLAC_Intern_2023_Project_Page_20.png" /&#62;


OOH&#38;nbsp;


	the leaderboard
A lot of thought goes into choosing what to read. However, not all of us are seasoned readers, and new users might not know where to start. Why not take a recommendation for your next read from people all over the world?
	

	&#60;img width="1427" height="705" width_o="1427" height_o="705" data-src="https://freight.cargo.site/t/original/i/2c4ba1d8a2dbc124f3ded0b675f56655cd440632b0885954eb667ba6a77e0260/airportmockup.png" data-mid="187862758" border="0"  src="https://freight.cargo.site/w/1000/i/2c4ba1d8a2dbc124f3ded0b675f56655cd440632b0885954eb667ba6a77e0260/airportmockup.png" /&#62;
&#60;img width="3104" height="1852" width_o="3104" height_o="1852" data-src="https://freight.cargo.site/t/original/i/5b941f332b06a888036c601637f5399ca9c4994e2f6b55a35d49055bad3ea530/webresponsive.png" data-mid="187862759" border="0"  src="https://freight.cargo.site/w/1000/i/5b941f332b06a888036c601637f5399ca9c4994e2f6b55a35d49055bad3ea530/webresponsive.png" /&#62;
web responsive


	&#60;img width="2254" height="2812" width_o="2254" height_o="2812" data-src="https://freight.cargo.site/t/original/i/dd737d3c309d2cc7e86c864b84223657ee3788af65c27e724312f2b2e37bd5ff/postermockupfinal.png" data-mid="187862806" border="0"  src="https://freight.cargo.site/w/1000/i/dd737d3c309d2cc7e86c864b84223657ee3788af65c27e724312f2b2e37bd5ff/postermockupfinal.png" /&#62;


	digital poster
As of 2023, there are over 500 million Spotify listeners worldwide. Let’s pique the curiosity of new and existing listeners by giving them a recognizable phrase and switching it up. 


	escalator graphic
Why not be a little cheeky with our presence? Get on our escalator and you’ll literally ‘level up’! 


	&#60;img width="640" height="427" width_o="640" height_o="427" data-src="https://freight.cargo.site/t/original/i/8fd6ef2b0b0dfc7b641c44a1272523c6a5bdc2aa3a6f85e428480f8ada245f3c/escalator-mockup-final-Medium.jpeg" data-mid="187862863" border="0" data-scale="100" src="https://freight.cargo.site/w/640/i/8fd6ef2b0b0dfc7b641c44a1272523c6a5bdc2aa3a6f85e428480f8ada245f3c/escalator-mockup-final-Medium.jpeg" /&#62;


	&#60;img width="1396" height="1365" width_o="1396" height_o="1365" data-src="https://freight.cargo.site/t/original/i/750278ff107cb9efede4dabe452b45244534ba8965e441a4bfcb42db1c9b7349/final-floorsticker.png" data-mid="187862892" border="0"  src="https://freight.cargo.site/w/1000/i/750278ff107cb9efede4dabe452b45244534ba8965e441a4bfcb42db1c9b7349/final-floorsticker.png" /&#62;
	floor vinyl sticker
In an effort to appeal to Gen Z, it's important that we present ourselves in spaces frequented by this age group, such as college campuses, malls, libraries, and more. &#38;nbsp;


paid social


&#60;img width="1078" height="2337" width_o="1078" height_o="2337" data-src="https://freight.cargo.site/t/original/i/4f8d101566d14ffa60b010ba0f2a013de69b529262491a9ee847ff42c8df863b/IG-Story-Poll.png" data-mid="187863055" border="0"  src="https://freight.cargo.site/w/1000/i/4f8d101566d14ffa60b010ba0f2a013de69b529262491a9ee847ff42c8df863b/IG-Story-Poll.png" /&#62;
&#60;img width="1078" height="2337" width_o="1078" height_o="2337" data-src="https://freight.cargo.site/t/original/i/10981316113131a25833d253c3089ca83e3f03547e53626bf2d4fe3d810823f9/IG-Story-Poll--2.png" data-mid="187863144" border="0"  src="https://freight.cargo.site/w/1000/i/10981316113131a25833d253c3089ca83e3f03547e53626bf2d4fe3d810823f9/IG-Story-Poll--2.png" /&#62;
&#60;img width="1078" height="2337" width_o="1078" height_o="2337" data-src="https://freight.cargo.site/t/original/i/2daaafaf05b6832591a2dce85a484c6763c643a2d87f543858dd2fc7f365eaa2/IG-Story-Poll--1.png" data-mid="187863147" border="0"  src="https://freight.cargo.site/w/1000/i/2daaafaf05b6832591a2dce85a484c6763c643a2d87f543858dd2fc7f365eaa2/IG-Story-Poll--1.png" /&#62;
&#60;img width="1078" height="2337" width_o="1078" height_o="2337" data-src="https://freight.cargo.site/t/original/i/9b7abba75099afff26fa7efa379511d923de41a58051e0aea8a76325806a446c/IG-Story-Poll--3.png" data-mid="187863148" border="0"  src="https://freight.cargo.site/w/1000/i/9b7abba75099afff26fa7efa379511d923de41a58051e0aea8a76325806a446c/IG-Story-Poll--3.png" /&#62;

	
instagram story polls
Jump into arcade mode and take on a few ‘levels’, just open up your Instagram. Polls will serve as a quick and interactive way to keep current users learning and engaged.


	instagram carousel
We want to keep Spotify Audiobooks on listeners mind’s, and show them what we’ve got. With stats and data validating our usage, we can gather the interest of a larger group.
	

&#60;img width="3045" height="1898" width_o="3045" height_o="1898" data-src="https://freight.cargo.site/t/original/i/07f2868e58eab35386747e80d6a55d3e0ced6edcf352613bf80bd120d0eb6ffb/completed-carousel.png" data-mid="187863173" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/07f2868e58eab35386747e80d6a55d3e0ced6edcf352613bf80bd120d0eb6ffb/completed-carousel.png" /&#62;


	tiktok trend “are you a writer?”
"What are you listening to?", a timeless question and beloved Tik Tok trend, with Spotify's user interface often in mind. Let’s switch it up, and match faces to the books we listen to.same format
same raw content&#38;nbsp;
different question&#38;nbsp;


	&#60;img width="804" height="1542" width_o="804" height_o="1542" data-src="https://freight.cargo.site/t/original/i/bd5dfd7a49d8f98562eed771ff55ac1e305740596ebec7f89825b2874e9a98db/tiktik-flatfile-final.png" data-mid="187863486" border="0" data-scale="68" src="https://freight.cargo.site/w/804/i/bd5dfd7a49d8f98562eed771ff55ac1e305740596ebec7f89825b2874e9a98db/tiktik-flatfile-final.png" /&#62;


in-app activations &#38;amp; activities


	&#60;img width="1339" height="2716" width_o="1339" height_o="2716" data-src="https://freight.cargo.site/t/original/i/ef1b097b7783f728570edae5db561ffeaca82a31c83ca47462fe29b9a26a88e2/Trophy-Case-Mockup.png" data-mid="187863537" border="0"  src="https://freight.cargo.site/w/1000/i/ef1b097b7783f728570edae5db561ffeaca82a31c83ca47462fe29b9a26a88e2/Trophy-Case-Mockup.png" /&#62;
	trophy case
An in-app achievement system to provide incentives and encourage the progress of readers. Just like in video games, these achievements can be sprinkled throughout the listener’s journey, adding context and milestones to the experience…plus you get to show off to your friends. &#38;nbsp;


	spotty mini game
A high-score-oriented mini-game that users can play within the Spotify app while listening to audiobooks. ‘Spotty Man’ is for those who enjoy the stimulation of multi-tasking. Additionally, your high score will be ranked among your friends for some healthy competition. 


&#60;img width="1339" height="2716" width_o="1339" height_o="2716" data-src="https://freight.cargo.site/t/original/i/5881885bafd30d6e53f0cde8b4723cd035e00ede84698728b98f0378c0f63c8d/spottyminigame-P1.png" data-mid="187863567" border="0"  src="https://freight.cargo.site/w/1000/i/5881885bafd30d6e53f0cde8b4723cd035e00ede84698728b98f0378c0f63c8d/spottyminigame-P1.png" /&#62;
&#60;img width="1339" height="2716" width_o="1339" height_o="2716" data-src="https://freight.cargo.site/t/original/i/4698dbca5dae923ce215e71324ab86e92fda15543b761fc8c0e3f8c95aa6230c/minigame-mockup.png" data-mid="187863564" border="0"  src="https://freight.cargo.site/w/1000/i/4698dbca5dae923ce215e71324ab86e92fda15543b761fc8c0e3f8c95aa6230c/minigame-mockup.png" /&#62;


&#60;img width="1339" height="2716" width_o="1339" height_o="2716" data-src="https://freight.cargo.site/t/original/i/15934251be33248f2a7c7e5e4a58aa949d11d5b8297e56db50183e47c282601d/bookshelf1.png" data-mid="187863641" border="0"  src="https://freight.cargo.site/w/1000/i/15934251be33248f2a7c7e5e4a58aa949d11d5b8297e56db50183e47c282601d/bookshelf1.png" /&#62;
&#60;img width="1339" height="2716" width_o="1339" height_o="2716" data-src="https://freight.cargo.site/t/original/i/bb98ffabedeb9f7b05646854b62a521bcab1506d85474534da1a244b1b948033/bookshelf2.png" data-mid="187863643" border="0"  src="https://freight.cargo.site/w/1000/i/bb98ffabedeb9f7b05646854b62a521bcab1506d85474534da1a244b1b948033/bookshelf2.png" /&#62;
&#60;img width="1339" height="2716" width_o="1339" height_o="2716" data-src="https://freight.cargo.site/t/original/i/fccb0ed59e581a7cf8e268b578a7a11a186c3909372517b446f830d91133590c/bookshelf-mockup-3-final.png" data-mid="187863639" border="0"  src="https://freight.cargo.site/w/1000/i/fccb0ed59e581a7cf8e268b578a7a11a186c3909372517b446f830d91133590c/bookshelf-mockup-3-final.png" /&#62;
&#60;img width="1339" height="2716" width_o="1339" height_o="2716" data-src="https://freight.cargo.site/t/original/i/dee87aca9d3792600bbbb123daa6abddfaf91a2870fde76ea3c62dbaf6830739/bookshelf-4-final.png" data-mid="187863633" border="0"  src="https://freight.cargo.site/w/1000/i/dee87aca9d3792600bbbb123daa6abddfaf91a2870fde76ea3c62dbaf6830739/bookshelf-4-final.png" /&#62;


	spotify bookshelf
Spotify Wrapped has become a highly anticipated and cherished annual highlight that many people eagerly share. So why not offer them even more to share? The more the merrier! 

	
	books to bytesA traveling book drive. Give us your physical books, and in return you’ll get credit to unlock audiobooks! The physical books we receive will be donated to libraries and second hand businesses, because even with Spotify's innovation, those who prefer flipping pages should be able to. 


	&#60;img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/830890be79b0f0b676770b914cb8c4a42f70f9133d830e51ea70baf859471cbd/truck-mockup-final-2.jpeg" data-mid="187863748" border="0"  src="https://freight.cargo.site/w/1000/i/830890be79b0f0b676770b914cb8c4a42f70f9133d830e51ea70baf859471cbd/truck-mockup-final-2.jpeg" /&#62;


was partnered with copywriter intern Tristan Dodson&#38;nbsp;check out his page for more commercial spot and radio ads
DNA Seattle 2023</description>
		
	</item>
		
		
	<item>
		<title>rumble</title>
				
		<link>https://dominiquemerrell.com/rumble-1</link>

		<pubDate>Mon, 24 Jul 2023 01:03:57 +0000</pubDate>

		<dc:creator>dominique </dc:creator>

		<guid isPermaLink="true">https://dominiquemerrell.com/rumble-1</guid>

		<description>
	Rumble Root Beerpackage label rebrand and trade show booth


&#60;img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2d99cafef176649c1fe6aeb2ebfc4c3f886e52fcaa3d0241853447fd018a335d/all-three-combined-last-slide.jpg" data-mid="185878197" border="0" data-marker-id="2" src="https://freight.cargo.site/w/1000/i/2d99cafef176649c1fe6aeb2ebfc4c3f886e52fcaa3d0241853447fd018a335d/all-three-combined-last-slide.jpg" /&#62;


the ask: 
Rumble Root beer&#38;nbsp; is based in the South-West and needs a new package label that supports their pro-earth mission. 


unique selling proposition: 
Rumble’s unique selling proposition is their donations to fighting climate change. Twenty percent of their proceeds go towards this endeavor.


the work:
 I generated around 20 logo thumbnail ideas, three comps, and a final logo with three flavor variations. Then created a trade show booth with commemorative items that matched the original branding. 


&#60;img width="2360" height="1823" width_o="2360" height_o="1823" data-src="https://freight.cargo.site/t/original/i/2b8966bf3708b5d76e7d89345e981fa630ea5b14c88286d8040598e6910b5e33/Rumble_Thumbs_1.png" data-mid="185878281" border="0"  src="https://freight.cargo.site/w/1000/i/2b8966bf3708b5d76e7d89345e981fa630ea5b14c88286d8040598e6910b5e33/Rumble_Thumbs_1.png" /&#62;
&#60;img width="2360" height="1823" width_o="2360" height_o="1823" data-src="https://freight.cargo.site/t/original/i/03f064a8ac2788370018a27d7e976aa26c35c0fe5009e2398847c3d79c72830d/Rumble_Thumbs_2.png" data-mid="185878269" border="0"  src="https://freight.cargo.site/w/1000/i/03f064a8ac2788370018a27d7e976aa26c35c0fe5009e2398847c3d79c72830d/Rumble_Thumbs_2.png" /&#62;
&#60;img width="2299" height="1777" width_o="2299" height_o="1777" data-src="https://freight.cargo.site/t/original/i/f2ed323ab642b166cb2cec1ce44eb9116dcc968633ef0dd223fca2c9c35d0de9/thumbnails_Page_09.jpg" data-mid="185878289" border="0"  src="https://freight.cargo.site/w/1000/i/f2ed323ab642b166cb2cec1ce44eb9116dcc968633ef0dd223fca2c9c35d0de9/thumbnails_Page_09.jpg" /&#62;


	the strategy: 
Create a new label that encapsulates pro-earth cause with visuals from Colorado, Arizona, and Utah. Label also needs to reach target audience of mid to late 20s individuals who are also passionate about climate change. Develop a trade show booth that is encouraging and proactive in change.
	
	
&#60;img width="900" height="675" width_o="900" height_o="675" data-src="https://freight.cargo.site/t/original/i/5bdbed733e6f42eef05e120654f76328aebeac030a5b6d4c5b0527235c653559/t-shirt-stand.jpg" data-mid="185878244" border="0"  src="https://freight.cargo.site/w/900/i/5bdbed733e6f42eef05e120654f76328aebeac030a5b6d4c5b0527235c653559/t-shirt-stand.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ccbadcbba74614a744a9f9ce4b2266fd7a8df326683dcbbcd27ee2deae689b4a/tasting-station.jpg" data-mid="185878201" border="0"  src="https://freight.cargo.site/w/1000/i/ccbadcbba74614a744a9f9ce4b2266fd7a8df326683dcbbcd27ee2deae689b4a/tasting-station.jpg" /&#62;
&#60;img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/4dfcb0de5b448a3722d7fbaa4e6939897e6984aff873081ca831cc820c518e83/retractable-banner.jpg" data-mid="185878248" border="0"  src="https://freight.cargo.site/w/1000/i/4dfcb0de5b448a3722d7fbaa4e6939897e6984aff873081ca831cc820c518e83/retractable-banner.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/57a65c0b7ab7fd256944af1d83ed3f60b3cc60ad186b954845e343f25f415d60/pen-on-table.jpg" data-mid="185878246" border="0"  src="https://freight.cargo.site/w/1000/i/57a65c0b7ab7fd256944af1d83ed3f60b3cc60ad186b954845e343f25f415d60/pen-on-table.jpg" /&#62;

	&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c158ad234bd6bd905a584bd04d863ed200c00795c9bf35a2186aa183be4d572f/Merrell_dominique_-02.png" data-mid="185878252" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/c158ad234bd6bd905a584bd04d863ed200c00795c9bf35a2186aa183be4d572f/Merrell_dominique_-02.png" /&#62;
&#60;img width="5870" height="3300" width_o="5870" height_o="3300" data-src="https://freight.cargo.site/t/original/i/ba143378eab39b06d523c045398e23ae7c35a395f999ab96977f01ebd03702e1/tradeshowfull.jpg" data-mid="185942733" border="0"  src="https://freight.cargo.site/w/1000/i/ba143378eab39b06d523c045398e23ae7c35a395f999ab96977f01ebd03702e1/tradeshowfull.jpg" /&#62;GCU 2022 
</description>
		
	</item>
		
		
	<item>
		<title>about-me</title>
				
		<link>https://dominiquemerrell.com/about-me-1</link>

		<pubDate>Mon, 24 Jul 2023 01:03:56 +0000</pubDate>

		<dc:creator>dominique </dc:creator>

		<guid isPermaLink="true">https://dominiquemerrell.com/about-me-1</guid>

		<description>
	
&#60;img width="1858" height="1776" width_o="1858" height_o="1776" data-src="https://freight.cargo.site/t/original/i/f16c3418aa84e16b9c7d7d645b9ee9d3f9a7b5d450d1c9b181d98cf53cc28900/square-headshot.png" data-mid="185939541" border="0"  src="https://freight.cargo.site/w/1000/i/f16c3418aa84e16b9c7d7d645b9ee9d3f9a7b5d450d1c9b181d98cf53cc28900/square-headshot.png" /&#62;

	 
	hi there!
I’m a creative powerhouse with a passion for campaign development, social media marketing, and team growth. 


Being biracial has blessed me with a Hannah Montana “Best of Both Worlds” lifestyle. I live life through numerous lenses as I absorb each experience to strengthen my growth mindset, ultimately making me a passionate advocate for DEI and representation, not just in advertising but in all creative industries to encourage progressive diverse work.


4 things you should know about me!


	1. dancing shaped meFun fact: I started dancing in middle school when I joined a middle school dance team at age 13. Although it was a rhythmically rocky start, I was determined to make the high school team, the top&#38;nbsp; team in the state of Washington. Not only did I make the team, my senior year I was a captain and helped lead our team to a few more state titles!


Dance has become a major part of my creative expression. In high school, I was part of a 20x winning dance team called the Kentridge Chatelaines. CHATS for short which stands for (C)ooperation (H)ardwork (A)ccountability (T)radition (S)pirit. This team pushed me mentally as a leader and physically to become a better dancer, teammate, and person.

Check out my choreography page!

	&#60;img width="1089" height="721" width_o="1089" height_o="721" data-src="https://freight.cargo.site/t/original/i/a50927f5153e8d954a310779cc22931a42cc7628cbcfc883eaa3c4298c46e8b7/303640A2-394E-4E90-9FB3-6DE84A91F398_1_105_c.jpeg" data-mid="185933978" border="0"  src="https://freight.cargo.site/w/1000/i/a50927f5153e8d954a310779cc22931a42cc7628cbcfc883eaa3c4298c46e8b7/303640A2-394E-4E90-9FB3-6DE84A91F398_1_105_c.jpeg" /&#62;Our team finding out we won at State.


&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/c2b540a156ca5a13eb8e9ba5cfb12bcc3d23f6553ad31326517201bb24c05cbc/IMG_7807.jpeg" data-mid="185935882" border="0"  src="https://freight.cargo.site/w/1000/i/c2b540a156ca5a13eb8e9ba5cfb12bcc3d23f6553ad31326517201bb24c05cbc/IMG_7807.jpeg" /&#62;
&#60;img width="1919" height="2588" width_o="1919" height_o="2588" data-src="https://freight.cargo.site/t/original/i/10905987b42f8dcf8ed7b35718c4c4f3a7e1d342c0bab29414d365cd563a4a0f/IMG_5215.jpeg" data-mid="185935881" border="0"  src="https://freight.cargo.site/w/1000/i/10905987b42f8dcf8ed7b35718c4c4f3a7e1d342c0bab29414d365cd563a4a0f/IMG_5215.jpeg" /&#62;

Moxie Coffee in Phoenix, AZ
	

2. i love coffee&#38;nbsp; ☕️
I know it’s so cliche being from Seattle and loving coffee and despite my loyalty to Starbucks, I am always the first to jump up at the question “wanna go to a coffee shop?”. 
My current favorite shop: Visible Coffee Roasters in Everett - they have gelato!!


	3. cats &#38;gt; dogs 😻
I have grown up with cats so it’s inevitable that they are my favorite. If you ever want to share cat pictures or just talk about their crazy personalities, I am game. Here are my supporting arguments for why cats are the best.
 
	
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/063fede53f7e3307b98ed2582099b80f4e7ea34afd7208cbb114f378eb3de43e/IMG_7465.jpeg" data-mid="185938244" border="0"  src="https://freight.cargo.site/w/1000/i/063fede53f7e3307b98ed2582099b80f4e7ea34afd7208cbb114f378eb3de43e/IMG_7465.jpeg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/0bbed1aa96f2dd30fe9b32c005da62f1ad97e5348abe52f8bd9852da8a5d10c7/IMG_9921.jpeg" data-mid="185938248" border="0"  src="https://freight.cargo.site/w/1000/i/0bbed1aa96f2dd30fe9b32c005da62f1ad97e5348abe52f8bd9852da8a5d10c7/IMG_9921.jpeg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/3f9489cc2cf0481c892c6f43acabaa6240cf63e3727b939155d17304e4db2f77/IMG_7805.jpeg" data-mid="185938245" border="0"  src="https://freight.cargo.site/w/1000/i/3f9489cc2cf0481c892c6f43acabaa6240cf63e3727b939155d17304e4db2f77/IMG_7805.jpeg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d75e13c1099d9ffbfa8c92377c45c9efa2708507c405d31afdab65b8693f9a57/IMG_4708.jpeg" data-mid="185938243" border="0"  src="https://freight.cargo.site/w/1000/i/d75e13c1099d9ffbfa8c92377c45c9efa2708507c405d31afdab65b8693f9a57/IMG_4708.jpeg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/77ae47a964f161f1037f6fd3956de6dfba04e2a51b30cf2c7f1be7536410064a/IMG_7849.jpeg" data-mid="185938246" border="0"  src="https://freight.cargo.site/w/1000/i/77ae47a964f161f1037f6fd3956de6dfba04e2a51b30cf2c7f1be7536410064a/IMG_7849.jpeg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/767fbd53d23453e43022f48792ae05b7f9141992f83b365f536ff55cfed12c3c/IMG_9036.jpeg" data-mid="185938247" border="0"  src="https://freight.cargo.site/w/1000/i/767fbd53d23453e43022f48792ae05b7f9141992f83b365f536ff55cfed12c3c/IMG_9036.jpeg" /&#62;


&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/df4336bf59b9b62eaba035cf9f63f56a8caa80d516e25aaea5413621cacdeb47/IMG_0968-2.jpeg" data-mid="185938831" border="0"  src="https://freight.cargo.site/w/1000/i/df4336bf59b9b62eaba035cf9f63f56a8caa80d516e25aaea5413621cacdeb47/IMG_0968-2.jpeg" /&#62;
&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/e4770392a855ea52d4da7882b63f5217872d413953c8afe788f9b1e7ce1a4328/IMG_1007.jpeg" data-mid="185938832" border="0"  src="https://freight.cargo.site/w/1000/i/e4770392a855ea52d4da7882b63f5217872d413953c8afe788f9b1e7ce1a4328/IMG_1007.jpeg" /&#62;

	4. i love teaching! (not like math though...)


Remember how I said I love to dance? Well now I am teaching at dance camps I used to attend. This experience has been absolutely incredible and I found a new love for helping other dancers who were in the same boat as I was in school. I look forward to continuing to teach wherever I go in life. 


I have been attending Elite Performance dance camp since I was 13. Ten years later, I had the opportunity to teach classes with approx. 30 dancers in each. I think it’s safe to say my dancers (and I) enjoyed the experience.
 
Check out my choreography page!


That’s a little sneak peek into my life. Feel free to reach out for a friendly conversation on the phone and/or with some coffee ;)

👋🏽😎
</description>
		
	</item>
		
		
	<item>
		<title>the-cut</title>
				
		<link>https://dominiquemerrell.com/the-cut</link>

		<pubDate>Mon, 24 Jul 2023 01:03:59 +0000</pubDate>

		<dc:creator>dominique </dc:creator>

		<guid isPermaLink="true">https://dominiquemerrell.com/the-cut</guid>

		<description>
	The Cut
media site re-design


&#60;img width="4340" height="2860" width_o="4340" height_o="2860" data-src="https://freight.cargo.site/t/original/i/62e8228a10bf7fe1f21fa44b24bbdcfdd6793d1a4ec61765f9b9b809d37d807a/macbook.gif" data-mid="185945866" border="0"  src="https://freight.cargo.site/w/1000/i/62e8228a10bf7fe1f21fa44b24bbdcfdd6793d1a4ec61765f9b9b809d37d807a/macbook.gif" /&#62;
&#60;img width="2290" height="2960" width_o="2290" height_o="2960" data-src="https://freight.cargo.site/t/original/i/e9bbb26ac153172e65ee0ae79f9bbde45b1d6aba00020575aa0c7a061ecdb3d1/iPad-Pro-12.9---Space-Gray---Portrait.gif" data-mid="185945984" border="0"  src="https://freight.cargo.site/w/1000/i/e9bbb26ac153172e65ee0ae79f9bbde45b1d6aba00020575aa0c7a061ecdb3d1/iPad-Pro-12.9---Space-Gray---Portrait.gif" /&#62;


	the ask: 
Redesign an existing media site including homepage, sign in, category, and article pages, all while following brand guidelines.
	

the problem: 
While the Cut Magazine is an incredibly designed media site, there was a lack in interactivity for the target market who needs stimulation beyond scrolling.


	the strategy:
Make the viewers feel seen. Rework the user-flow and create quizzes to curate content of viewer. Alter verbiage on topics to better align with targets lingo. Such as “tea” for “drama”.


A walkthrough of the media site user flow.&#38;nbsp;


learning protoyping pathways was a challenge but fun when successful!

&#60;img width="1854" height="1211" width_o="1854" height_o="1211" data-src="https://freight.cargo.site/t/original/i/b18e8491fc44a07d22c87042f3098dee91604c660eab2c9a46e6ce0c15ef27da/Screenshot-2023-07-24-at-9.39.22-AM.png" data-mid="185946328" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/b18e8491fc44a07d22c87042f3098dee91604c660eab2c9a46e6ce0c15ef27da/Screenshot-2023-07-24-at-9.39.22-AM.png" /&#62;
&#60;img width="1844" height="1220" width_o="1844" height_o="1220" data-src="https://freight.cargo.site/t/original/i/83e61f5add7b304a91f9cbde8901acd7eab846612f04bb246a1f37232a0d5ef0/Screenshot-2023-07-24-at-9.39.34-AM.png" data-mid="185946327" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/83e61f5add7b304a91f9cbde8901acd7eab846612f04bb246a1f37232a0d5ef0/Screenshot-2023-07-24-at-9.39.34-AM.png" /&#62;


GCU 2023
</description>
		
	</item>
		
		
	<item>
		<title>perugina</title>
				
		<link>https://dominiquemerrell.com/perugina-1</link>

		<pubDate>Mon, 24 Jul 2023 01:03:58 +0000</pubDate>

		<dc:creator>dominique </dc:creator>

		<guid isPermaLink="true">https://dominiquemerrell.com/perugina-1</guid>

		<description>
	Peruginachocolate bar redesign


	&#60;img width="1181" height="1602" width_o="1181" height_o="1602" data-src="https://freight.cargo.site/t/original/i/ec0d88b8fe55151b24e9b357121a818ed6f4e81e55fccf3a5f5ac87660227e7b/tilted.jpeg" data-mid="185945526" border="0"  src="https://freight.cargo.site/w/1000/i/ec0d88b8fe55151b24e9b357121a818ed6f4e81e55fccf3a5f5ac87660227e7b/tilted.jpeg" /&#62;

	
&#60;img width="2423" height="2898" width_o="2423" height_o="2898" data-src="https://freight.cargo.site/t/original/i/054cfb11041e338170ba47dd2f2fc3723b0b4dbbe33f225e0ea18eb5dbef0af0/diecutand-bleed.png" data-mid="185945068" border="0"  src="https://freight.cargo.site/w/1000/i/054cfb11041e338170ba47dd2f2fc3723b0b4dbbe33f225e0ea18eb5dbef0af0/diecutand-bleed.png" /&#62;
&#60;img width="2423" height="2898" width_o="2423" height_o="2898" data-src="https://freight.cargo.site/t/original/i/ff85baa408f6cbb1d1f788a9da879ec680cc6b401fe4501ab29e7f0d5e091434/deboss.png" data-mid="185945069" border="0"  src="https://freight.cargo.site/w/1000/i/ff85baa408f6cbb1d1f788a9da879ec680cc6b401fe4501ab29e7f0d5e091434/deboss.png" /&#62;
&#60;img width="2423" height="2898" width_o="2423" height_o="2898" data-src="https://freight.cargo.site/t/original/i/32f0afaa5fadbb19bc19514ea275eaa3686a7ff8b5e3bdb2f48adef0e51ec2ab/spot-varnish.png" data-mid="185945067" border="0"  src="https://freight.cargo.site/w/1000/i/32f0afaa5fadbb19bc19514ea275eaa3686a7ff8b5e3bdb2f48adef0e51ec2ab/spot-varnish.png" /&#62;
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4fca0482f695d3dabec99a23683aec4649f24ff8344cbd19b9e798c1934462ed/blue-packaging.png" data-mid="185944532" border="0"  src="https://freight.cargo.site/w/1000/i/4fca0482f695d3dabec99a23683aec4649f24ff8344cbd19b9e798c1934462ed/blue-packaging.png" /&#62;


	the ask: 
Perugina needs a package redesign with extra processes. Update the old label in a way that competes on the shelves.


background: 
Perugina was created in Perugia Italy. With a plethora of chocolatiers and specialty schools.&#38;nbsp;


the strategy: Showcase the delicacy and culture of Italy through the design and add emphasis with foil process on mosaic tile design.
 the work:
I redesigned their original chocolate bar “Perugina Italia Chocolate” with inspiration from Italian mosaic tile. I deconstructed the wrapper to build die lines, and created a template for illustration and production.


&#60;img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/922c62debc46aa204f6683094dfcd3a2d0efdef9d9a93f090af9f266f89353b6/All-Chocolate-bars.jpg" data-mid="185884694" border="0"  src="https://freight.cargo.site/w/1000/i/922c62debc46aa204f6683094dfcd3a2d0efdef9d9a93f090af9f266f89353b6/All-Chocolate-bars.jpg" /&#62;GCU 2022</description>
		
	</item>
		
		
	<item>
		<title>STUDS</title>
				
		<link>https://dominiquemerrell.com/STUDS</link>

		<pubDate>Mon, 24 Jul 2023 01:04:00 +0000</pubDate>

		<dc:creator>dominique </dc:creator>

		<guid isPermaLink="true">https://dominiquemerrell.com/STUDS</guid>

		<description>
	studscontent creation, influencer, social media


&#60;img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/3af9b51420dc1bc49bcac1a0920badfbf7891e7830decce0c7ea897354965291/IMG_2860.PNG" data-mid="191939565" border="0"  src="https://freight.cargo.site/w/1000/i/3af9b51420dc1bc49bcac1a0920badfbf7891e7830decce0c7ea897354965291/IMG_2860.PNG" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/8639d3fd835b0113baf51e743b65c7e2386a39f85920b2b29c2f913ee31bbc39/E06DC09D-F9B6-4C33-876D-3DCA4DEC39A1.JPEG" data-mid="191941513" border="0"  src="https://freight.cargo.site/w/1000/i/8639d3fd835b0113baf51e743b65c7e2386a39f85920b2b29c2f913ee31bbc39/E06DC09D-F9B6-4C33-876D-3DCA4DEC39A1.JPEG" /&#62;


	The askCreate UGC videos for STUDS social pages. After first session of content, they asked to extend contract as my videos for them were and continue to do better than their typical content. 

The proof is in the pudding!!!&#38;nbsp;Instagram Content
&#60;img width="460" height="718" width_o="460" height_o="718" data-src="https://freight.cargo.site/t/original/i/0329bccdc246827fda1e6ae374d141111bd39588df440feea4bcf3f4adb18ee1/Screenshot-2024-03-01-at-2.41.32-PM.png" data-mid="205872088" border="0"  src="https://freight.cargo.site/w/460/i/0329bccdc246827fda1e6ae374d141111bd39588df440feea4bcf3f4adb18ee1/Screenshot-2024-03-01-at-2.41.32-PM.png" /&#62;
&#60;img width="466" height="720" width_o="466" height_o="720" data-src="https://freight.cargo.site/t/original/i/69b9c58ea1fdd9dec83721b1f743dcdd895b6100356d680252f433c7d899fa1c/Screenshot-2024-03-01-at-2.40.57-PM.png" data-mid="205872102" border="0"  src="https://freight.cargo.site/w/466/i/69b9c58ea1fdd9dec83721b1f743dcdd895b6100356d680252f433c7d899fa1c/Screenshot-2024-03-01-at-2.40.57-PM.png" /&#62;
&#60;img width="470" height="728" width_o="470" height_o="728" data-src="https://freight.cargo.site/t/original/i/b2dec9725e9a6d674b84d88c0ada9bc315966c3684361dcc692c9a19b790df9b/Screenshot-2024-03-01-at-2.41.19-PM.png" data-mid="205872127" border="0"  src="https://freight.cargo.site/w/470/i/b2dec9725e9a6d674b84d88c0ada9bc315966c3684361dcc692c9a19b790df9b/Screenshot-2024-03-01-at-2.41.19-PM.png" /&#62;
&#60;img width="468" height="726" width_o="468" height_o="726" data-src="https://freight.cargo.site/t/original/i/93327e385cefecafdafb630e8f45f7127d17eedfee14b2af1573eac55687e30e/Screenshot-2024-03-01-at-2.41.12-PM.png" data-mid="205872100" border="0"  src="https://freight.cargo.site/w/468/i/93327e385cefecafdafb630e8f45f7127d17eedfee14b2af1573eac55687e30e/Screenshot-2024-03-01-at-2.41.12-PM.png" /&#62;
STUDS 2023
TikTok
 Content
&#60;img width="378" height="506" width_o="378" height_o="506" data-src="https://freight.cargo.site/t/original/i/548c7b8d29dc52a9545ed909db4c004963cd57d49e393349e96b8de076282fa2/Screenshot-2024-03-01-at-2.53.03-PM.png" data-mid="205872397" border="0"  src="https://freight.cargo.site/w/378/i/548c7b8d29dc52a9545ed909db4c004963cd57d49e393349e96b8de076282fa2/Screenshot-2024-03-01-at-2.53.03-PM.png" /&#62;
&#60;img width="382" height="518" width_o="382" height_o="518" data-src="https://freight.cargo.site/t/original/i/8f3e0b287905f22a934e69a5f4af1c8265b765dd18240a6f304e6f842d4dc6b5/Screenshot-2024-03-01-at-2.53.18-PM.png" data-mid="205872394" border="0"  src="https://freight.cargo.site/w/382/i/8f3e0b287905f22a934e69a5f4af1c8265b765dd18240a6f304e6f842d4dc6b5/Screenshot-2024-03-01-at-2.53.18-PM.png" /&#62;
&#60;img width="384" height="512" width_o="384" height_o="512" data-src="https://freight.cargo.site/t/original/i/f94f08ce4294245ad97404cfe87bb9b2a3ab7dab338958a03effcd8e2c3042eb/Screenshot-2024-03-01-at-2.52.39-PM.png" data-mid="205872398" border="0"  src="https://freight.cargo.site/w/384/i/f94f08ce4294245ad97404cfe87bb9b2a3ab7dab338958a03effcd8e2c3042eb/Screenshot-2024-03-01-at-2.52.39-PM.png" /&#62;
&#60;img width="382" height="502" width_o="382" height_o="502" data-src="https://freight.cargo.site/t/original/i/fa0e3b911c6aa2d09bc24714a34883966373cf05b1fc5b51873211bb815962f7/Screenshot-2024-03-01-at-2.53.09-PM.png" data-mid="205872395" border="0"  src="https://freight.cargo.site/w/382/i/fa0e3b911c6aa2d09bc24714a34883966373cf05b1fc5b51873211bb815962f7/Screenshot-2024-03-01-at-2.53.09-PM.png" /&#62;
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