Perugina

the ask:

Perugina needs a package redesign with extra processes. Update the old label in a way that competes on the shelves.

background:

Perugina was created in Perugia Italy. With a plethora of chocolatiers and specialty schools. 

the strategy:

Showcase the delicacy and culture of Italy through the design and add emphasis with foil process on mosaic tile design.

the work:

I redesigned their original chocolate bar “Perugina Italia Chocolate” with inspiration from Italian mosaic tile. I deconstructed the wrapper to build die lines, and created a template for illustration and production.