Rumble Root Beer
package label rebrand and trade show booth
the ask:
Rumble Root beer is based in the South-West and needs a new package label that supports their pro-earth mission. unique selling proposition:
Rumble’s unique selling proposition is their donations to fighting climate change. Twenty percent of their proceeds go towards this endeavor.the work:
I generated around 20 logo thumbnail ideas, three comps, and a final logo with three flavor variations. Then created a trade show booth with commemorative items that matched the original branding. 
the strategy:
Create a new label that encapsulates pro-earth cause with visuals from Colorado, Arizona, and Utah. Label also needs to reach target audience of mid to late 20s individuals who are also passionate about climate change. Develop a trade show booth that is encouraging and proactive in change.
GCU 2022