Rumble Root Beer

package label rebrand and trade show booth

the ask:

Rumble Root beer is based in the South-West and needs a new package label that supports their pro-earth mission.

unique selling proposition:

Rumble’s unique selling proposition is their donations to fighting climate change. Twenty percent of their proceeds go towards this endeavor.

the work:

I generated around 20 logo thumbnail ideas, three comps, and a final logo with three flavor variations. Then created a trade show booth with commemorative items that matched the original branding.

the strategy:

Create a new label that encapsulates pro-earth cause with visuals from Colorado, Arizona, and Utah. Label also needs to reach target audience of mid to late 20s individuals who are also passionate about climate change. Develop a trade show booth that is encouraging and proactive in change.

GCU 2022